After a request from Industry body Cellular Operators Association of India (COAI) Netflix has decided to reduce its video quality for the next 30 days in India, to reduce the burden on the mobile and broadband network. After the coronavirus outbreak, more people are staying at home and prefer to work from home which increases the internet use substantially.
However, it doesn’t affect the video resolution – you’ll still get access to HD and 4K if you pay for it, but at lower bitrates than before. Netflix says it expects to cut traffic by 25%.
“Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25 percent while also maintaining the quality of our service,” Netflix’s VP of content delivery, Ken Florance, said in a prepared statement. “Consumers should continue to get the quality that comes with their plan, whether it’s ultra-high, high- or standard-definition. We believe that this will provide significant relief to congested networks and will be deploying it in India for the next 30 days”.
Earlier most video streaming players including Netflix and youtube reduce their video quality in Europe to avoid internet overload.